Product types help Lumant understand what you're selling. They are used to determine the correct tax classification during checkout and can also affect which features and functionality are available to you and your customers.
For this reason, it's important to choose the option that best matches the primary thing you're selling.
Why Are There Different Product Types?
Different products are handled differently depending on:
Tax regulations
Customer access and permissions
Delivery methods
Product specific functionality
For example, an online course is delivered differently than a physical product, and an event ticket works differently than a membership.
By selecting the correct product type, Lumant can provide the right experience for both you and your customers.
Digital learning
Digital download
A digital file customers download after purchase, such as an ebook, recording, PDF, or template.
Choose this product type if your customer receives one or more downloadable files.
Examples:
Ebook
Workbook
Template pack
Audio recordings
PDF guides
Checklists and resources
Typically delivered as an instant download after purchase.
Online course
An online course with lessons or modules customers can watch at their own pace.
Choose this product type if you're creating educational content that students consume over time.
Examples:
Video courses
Training programs
Certifications
Self paced education
Masterclasses
Typically includes:
Lessons and modules
Videos and downloads
Student progress
Long term access
Live & community
Online community
A membership where customers get access to your community and member content.
Choose this option if customers are paying for ongoing access to a community or exclusive content.
Examples:
Membership sites
Private communities
Subscription libraries
Paid groups
Typically includes:
Recurring access
Exclusive content
Community interaction
Member only resources
Online live streaming
Live online teaching at a scheduled time, such as a webinar, course session, or workshop.
Choose this product type if the experience happens live at a specific date and time.
Examples:
Webinars
Live workshops
Group coaching calls
Live course sessions
Virtual events
Typically includes:
Scheduled sessions
Live participation
Time specific access
Coaching & sessions
In-person 1:1 session
A private in-person session with one customer, such as coaching, consulting, therapy, or teaching.
Choose this option if you meet your customers physically.
Examples:
Coaching sessions
Consulting meetings
Therapy sessions
Private teaching
Typically includes:
One customer per session
Physical attendance
Scheduled appointments
Online 1:1 session
A private online session with one customer, such as coaching, consulting, therapy, or teaching.
Choose this option if your sessions take place online.
Examples:
Online coaching
Consulting calls
Mentoring sessions
Virtual therapy
Private lessons
Typically includes:
One to one appointments
Online meetings
Scheduled sessions
In-person: Events & products
Event ticket
A ticket that gives access to an event, such as a conference, concert, retreat, or festival.
Choose this option if you're selling admission to an event.
Examples:
Conferences
Retreats
Seminars
Festivals
Networking events
Typically includes:
Event access
Date specific entry
Ticket management
Physical good
A physical item you ship or hand over to the customer, such as a book, package, or merchandise.
Choose this product type if something needs to be physically delivered.
Examples:
Books
Merchandise
Printed materials
Gift boxes
Products requiring shipping
Typically includes:
Delivery or pickup
Physical fulfilment
Shipping information
In-person workshop
An in-person group event, such as a workshop, course day, retreat, or seminar.
Choose this option if you're hosting an educational or group experience in a physical location.
Examples:
Workshops
Course days
Retreats
Seminars
Group training
Typically includes:
Physical attendance
Group participation
Date specific access
Which product type should I choose?
A simple rule of thumb is:
Choose the product type that best represents the main thing your customer is buying.
For example:
Selling a video course with downloadable worksheets? Choose Online Course.
Selling a PDF and nothing else? Choose Digital Download.
Running a paid membership community? Choose Online Community.
Hosting a webinar? Choose Online Live Streaming.
Offering coaching over Zoom? Choose Online 1:1 Session.
Selling a printed workbook? Choose Physical Good.
Can I change the product type later?
It's not possible to change product type after the product has been created