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Start an automation when a customer enrolls in a product

Learn how to automatically start an automation whenever a customer enrolls in one of your products.

When building automations, you can choose what should trigger them. A common trigger is when someone enrolls in one of your products, making it easy to send welcome emails, onboarding sequences, or other follow up content automatically.

In this guide, we'll walk you through the steps to automatically start an automation when a customer enrolls in a product.

Add a trigger

Select your automation

For this guide, we'll use an existing automation as an example.

If you'd rather create a new one, follow the guide Create your first automation.

Click Add Trigger

Inside your automation, click Add Trigger.

This is where you choose what should start your automation.

Select Product enrollment

From the list of available triggers, select Product enrollment.

This means the automation will start as soon as a customer enrolls in the selected product.

Select a product

Choose the product that should trigger the automation.

Whenever a customer enrolls in this product, the automation will start automatically.

Select a price (Optional)

Choose a specific price if you only want the automation to start for customers who enroll through that price.

If you leave this field empty, the automation will start regardless of which price the customer uses to enroll in the product.

Click Save

Once you've selected your contact list, click Save in the top right corner.

Your changes will be saved immediately.

Your trigger has been added

Your automation is now configured to start automatically whenever a new contact joins the selected contact list.

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